Newsletter Interstitial • The Seattle Times 

This interstitial for the newsletter sign-up at The Seattle Times was designed to capture readers' attention and boost newsletter subscriptions. Since newsletter sign-ups are a key method for engaging users and driving subscription growth, improving sign-up rates was crucial. A/B testing on seattletimes.com revealed that this new design outperformed the previous version by 4x.

Role: Competitive UX audit research, wireframing, concept development, design, file preparation, and handoff to the development team.

Tools: XD, Illustrator

Process: The project began with a detailed audit of 25 competitor newsletter sign-ups, including both local and national news outlets like WSJ and The New York Times. The audit focused on sign-up location, messaging, functionality, and design. Based on these insights, the product team decided to implement an interstitial for the sign-up placement. The design was influenced by both the competitive research and The Seattle Times’ brand. Emphasis was placed on simplicity, functionality, and creating a clear visual hierarchy to guide users toward the intended action.